07 May 2008

UK Baker sells bread to French


"I nearly fell off my chair laughing," said director John Foster. "Asking a Brit to make French sticks?"

They will ship some 7,000 soft white loaves for use in toasted sandwiches to France every few months.

[..]
"We are selling a square brioche product for making croque monsieur," Mr Foster said.

The square-shaped loaves of bread, purchased by caterers and restaurants, will be used to make croque monsieurs, a hot ham and cheese sandwich snack.

[..]

The French often buy a fresh loaf of bread every day


Note the implication that this British-baked bread will last for several months. In fact croque monsieurs are already a pretty dodgy proposition these days - it's clear they make a pile of them in advance and just microwave them for you. I usually order an omelette if I want a cheap lunch - at least they're forced to make that freshly..

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